ad:tech Compendium Blogware Gives Business Blogs Some ROI (and RTE?)
People often wonder, how do we take a corporate blog and tie it to ROI? Is there a RTE (Reason to Exist) for a organization to have a blog?What are the possible metrics that we can tie to blogging efforts and does it actually translate to adding to the bottom line?
It seems that one company at ad:tech had an answer: SEO and winning Google search for key search terms.
Compendium Blogware helps you set up the keywords, shows with a status bar the keyword strength as you’re writing the post, and automatically funnels each post to the search terms that have been specified. What this means is that for a common keyword search, an organization can own the top result for a term like “triggered email marketing”.
As blogging technology matures, we’ll be seeing more and more content management tools in the race for SEO. Video interview below.
Post originally on TechPulse360, edited by JB Su.
