5 Years from Now We'll No Longer be Having Social Media Conferences
During the session How to Leverage Online PR with Social Media at Social Media Strategies Conference in Santa Clara today a radical idea was proposed, that 5 years from now, we'll no longer be having Social Media Conferences, in the same way we don't have email or voicemail discussions, because people understand how to use these tools to communicate.
The issue I have with the statement "People will understand how to use these tools." is social isn't about the tools. Sometimes I feel like a broken record repeating myself when I repeat, "It's not about the tools, the technology or the platform, it's about the people." While I agree that the tools will be ubiquitous the sociological underpinnings of how people are using these tools will still need further study and understanding.
We are in the early days of this new technology and companies are scrambling to understand how this will change their businesses, I think there will be unintended consequences in the same way that smart phones or email has changed the face of how business is done. What it all still boils down to though, are human beings and how they behave.
Since there isn't a direct link to the session on the conference website, here's the list of panelists and moderator that I copied.
How to Leverage Online PR with Social Media
The session will feature a panel of industry experts sharing their ideas on how to leverage online PR efforts using social media to extend reach and target the right audiences.
Jiyan Wei, Director of Product Management, PRWeb
Greg Jarboe, President, SEO-PR
Louis Gray, Founder, Louisgray.com
Moderator: Tom Foremski, Silicon Valley Watcher
What do you think? Will we still be talking about social 5 years from now?
