Ad:Tech Advertising on Twitter (repost from TechPulse360)
ad:tech this year was all about social. How to advertise on the social Web effectively and use the power of networks for brands to spread their marketing message. The most popular and interactive method is through Twitter and there are now two companies in addition to Twitter that will allow a company or organization to sponsor tweets. Twitter announced last week at Chirp, their first developer conference and on their blog, promoted tweets. Some smaller companies in the Twitter ecosystem have been working on how to get brand messages and ads on users’ streams without being spam like some earlier iterations of advertising on the platform. 140proof and IZEA are two companies at ad:tech that are making it easier to gauge ROI, make sure the campaign is FTC compliant, and targeting the advertising based on semantic analysis. Interestingly, both said at the end of the interview when asked about Twitter’s own foray into advertising that it is a validation of the ad concept on the Twitter platform but that ultimately their offering is slightly different. In the video below taken by reporter Chia Hwu at the show, CEO of 140proof, Jon Elvekrog talks about how his company allows the ad to be clearly labeled, FTC compliant and is a fully functional tweet, capable of being retweeted, replied to and adds to the conversation. In addition, 140proof gives brands the option to target their audience with their proprietary algorithms. Check out my easy guide to Twitter for a quick and easy explanation of the basic terms in this post. Link to original post, written by me, edited and posted by JB Su on TechPulse360 blog. http://techpulse360.com/2010/04/22/adtech-2010-advertising-tools-for-twitter-...ad:tech 2010: Advertising on Twitter, the Future is Here for Brands (video)
