The Subtle Influence

About Me

Geek extraordinaire with a flair for style.

Professional blog: http://www.thesubtleinfluence.com
Personal blog: http://chiah.posterous.com/

You should follow me on Twitter: @chiah

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Ad:Tech Advertising on Twitter (repost from TechPulse360)

ad:tech 2010: Advertising on Twitter, the Future is Here for Brands (video)

ad:tech this year was all about social. How to advertise on the social Web effectively and use the power of networks for brands to spread their marketing message.

The most popular and interactive method is through Twitter and there are now two companies in addition to Twitter that will allow a company or organization to sponsor tweets.

Twitter announced last week at Chirp, their first developer conference and on their blog, promoted tweets. Some smaller companies in the Twitter ecosystem have been working on how to get brand messages and ads on users’ streams without being spam like some earlier iterations of advertising on the platform.

140proof and IZEA are two companies at ad:tech that are making it easier to gauge ROI, make sure the campaign is FTC compliant, and targeting the advertising based on semantic analysis. Interestingly, both said at the end of the interview when asked about Twitter’s own foray into advertising that it is a validation of the ad concept on the Twitter platform but that ultimately their offering is slightly different.

In the video below taken by reporter Chia Hwu at the show, CEO of 140proof, Jon Elvekrog talks about how his company allows the ad to be clearly labeled, FTC compliant and is a fully functional tweet, capable of being retweeted, replied to and adds to the conversation. In addition, 140proof gives brands the option to target their audience with their proprietary algorithms.

Check out my easy guide to Twitter for a quick and easy explanation of the basic terms in this post.

Link to original post, written by me, edited and posted by JB Su on TechPulse360 blog.

http://techpulse360.com/2010/04/22/adtech-2010-advertising-tools-for-twitter-...

Filed under  //  Ad:Tech   TechPulse360   Twitter  
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Twitter Basics, the 2 Minute Guide for New Users

Last week Alex Kawas and I taught a workshop on Twitter and blogs to a room full of healthcare professionals at the Center for Health Leaders, based out of UC Berkeley's School of Public Health. I realized about a minute into the workshop that there isn't a explanation of Twitter for the beginner that is easy to understand and just enough to get someone started on the platform but not so information much it's overwhelming. This post is intended to be just enough information for a person who has never used Twitter before to start- and learn along the way.

The way I started thinking about Twitter and a simple tweet was IM'ing or texting a group of people at the same time with the same information. This information could be a sentence or a link. Just start with that IM idea in mind when you are writing your first tweets.

Here's my very quick guide to Twitter and what all the commonly used symbols and characters mean. I've included links to deeper explanations of each term but this is really meant to be a 2 minute guide and not an exhaustive resource.

Definitions:

  • tweet: communication of 140 characters that is sent through the Twitter service
  • follower: someone who opts to receive your tweets
  • follow: you opt to receive their tweets 
  • @<username>: a public reply to a specific person (e.g. @chiah for me), the tweet will show up in search, on the person's Twitter page (www.twitter.com/<username>, so for me, it would be www.twitter.com/chiah). 
  • DM or direct message: a private reply to a specific person, the tweet will not show up in search or on the person's Twitter page. You can only send a DM to someone who is following you and this IS NOT a reciprocal relationship, meaning if I am following @twitter they can send me a DM but since they are not following me, I cannot send @twitter a DM
  • # or hashtag: a tag or keyword that will come up in search. Most often used to label a tweet as belonging to a certain event or topic.
  • desktop or mobile clients: instead of going to twitter.com, you can use other interfaces either on a computer or on a mobile phone to see tweets

These simple terms should be enough to get started tweeting, for more detailed guides, Mashable has quite a few that will keep you busy for hours. 

 

Filed under  //  Social Media   Twitter  
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