Behind The Subtle Influence is Laura Noet, a freelance influencer marketing specialist with over a decade of experience shaping creator strategies, campaigns and programmes across leading media and communications agencies, including Publicis Media, MediaCom and WPP.

Across her career, Laura has developed and led influencer strategies for brands across multiple sectors and markets, from global campaigns and always-on programmes to culturally relevant activations and community-led approaches.

Her experience extends beyond campaign delivery. Laura has built and led influencer teams, developed influencer propositions, created operational processes and frameworks, improved ways of working, and introduced stronger approaches to measurement, reporting and campaign performance.

She also brings first-hand creator experience, having built an audience of more than 500K followers on Pinterest. This gives her a perspective from both sides of the industry, combining an understanding of brand objectives with direct experience of audience growth, content and community.

Through The Subtle Influence, Laura works directly with brands and agencies across influencer strategy, campaign development, creator culture, community building, measurement, team development and influencer operations, helping businesses build clearer, more effective approaches to creator marketing.